Unbox Your Brand’s Joy in the New Economy

Oct 23

Who needs a break? I do. Frankly, we all do. The past few months have certainly reshaped all of our lives. It has also reshaped our economy and how we do business. I recently read an article in Forbes that named this time the “Novel Economy” – just like the virus, new and unusual. That is one of the best summations of where we are and what is ahead for us – new and unusual.

Today and in the near future, brands not only need to radiate trust and strength with how they engage customers and employees, but they also will need to inspire and incite joy to provide the lift we all need. No matter the size, focus, location of your brand, your customers need you, as equally as you need them.

There has been a lot of discussion of how to evolve the customer experience in this new reality. Walker, a leading management consulting firm, found that customer experience will overtake price and product as the key brand differentiator by the end of 2020. Let that sink in for a moment … the experiences you create for your customers will be more important than your price and product by the end of this year.

This shift in what your customers are expecting is a HUGE opportunity to reimagine and revitalize your customer experiences. A brand’s main goal should now be to become the joy and spark in the lives of your customers to add value. This is a call-to-action for you to rethink your customer touchpoints to let them experience your brand in a new fashion to create memorable experiences. Your customers are desiring that you breakthrough the staid channels and engage with them differently, more human, more genuine.

So, how can you breakthrough with your customers and continue to grow your brand?

Holiday/End-of-the-Year Gifts: From personalized items to branded collateral, use our Brilliantboxes to deliver a little joy to your customers and employees. Let’s celebrate your brand’s resilience and prepare for an exciting 2021.
We’re Still Here Reminders: For some of us, it has been a long time since we were able to connect face-to-face with our customers. If you are a small or medium size business, let us develop a unique offering to bring your brand to your customers and remind them that you are still here to help them.
Reimagine Your 2021 Customer Experience: As the saying goes – no one knows what the future holds. But, we can all surely plan and prepare to engage customers stronger in 2021. With the shift in customer expectations on how you connect with them, our team can develop distinctive and memorable opportunities to reimagine and reshape your customer experiences and drive ongoing growth.

From events to product launches to simply reengaging with your brand advocates, we’re here to help develop unforgettable and notable customers experiences that drive outside the box sales … with our Brilliantbox.