Modern Branding for A Modern World

I love brands and branding. More accurately, I love it when a brand achieves clever copy and impactful design. We all know good branding when we come across it: the logo that evokes the essence of the product; the name that shouts the core value of the company; that one icon that immediately incites joy and community when you see it; the color palette that makes you feel good. Branding matters. Creating the right branding is why my team and I do what we do.  

So much has changed in the past few months regarding the relationship between companies and consumers and will continue to change. The uncertainty of today has driven consumers to search out brands they can connect with. Brands that show personality and demonstrate humanity. 

Why are we talking about this now? 

Branding, the aesthetic elements that define your mark, matters more today than even a few months ago. Smartly designed and articulated branding allows a company to grow and succeed in today’s modern business world. Your branding can be the difference between staying relevant or being an afterthought. Unlike any time in recent memory, consumers are expecting brands to comfort them, make them feel good about a purchase, as well as to create a sense of community. Consumers are looking for brands that connect with them in the swirl of insecurity we are facing. AND most brands – either a new, emerging brand or a brand simply needing a refresh – don’t know where to turn to create the right visual and verbal identity to help them move forward. 

I challenged myself and tapped into the passion of the full Brilliantbox team to construct a smart solution to help a company discover their modern brand. Creating the right look and feel is just as much art as it is science. To create a modern brand, you must have the intuition around what will connect with customers and couple this with the experience to build a strategy which allows you to grow with your customers.  

We’ve created a four-part, Build-A-Brand™ proprietary process to uncover your brand’s uniqueness, develop the core essence/reason of your brand, design the visual and verbal tone for your brand, and understand how to give life to your brand.   

We wanted to ensure as many companies as needed could utilize our process to create a brilliant, modern brand. Click below to explore our self-guided workbook and our team-guided workshop. Both will unleash your brand’s core and start you on the path to connect and grow with your customers. And of course, we are also ready to create a bespoke solution to solve any larger branding needs.   

Brands are in flux, as much as consumers are changing. Let us partner with you to create your modern brand!